Make and change videos
How a promo video gets made
When you ask for a promo video, Claude follows the same stages every time. This page explains each stage and what you do in it, so you know what to expect and when Claude needs you.
The stages at a glance#
| Stage | What Claude does | What you do |
|---|---|---|
| 1. Interview | Reads your code and website, then asks about anything it can't find. | Answer the questions. |
| 2. Research | Studies the product: its screens, wording, colors, logos, and claims. | Nothing. |
| 3. Set up | Creates the video project and applies your brand. | Nothing. |
| 4. Script and storyboard | Writes the voiceover script, builds the scenes, and makes a draft video. | Approve the storyboard (approval 1). |
| 5. Voiceover | Prepares the text and voice settings for ElevenLabs. | Generate the voice recordings, or let a connected ElevenLabs tool do it. |
| 6. Final videos | Times the video to your recording, renders full-quality videos, and checks them. | Approve the final videos (approval 2). |
| 7. Wrap up | Updates the project notes. Offers to save the project. | Decide whether to save the project. |
Two approval points#
Claude always stops twice and waits for you. It doesn't skip these steps, even to save time.
- Storyboard approval. You see the script, a storyboard image, and a draft video. The draft uses a robotic guide voice or no sound, so you can review the whole video before you spend anything on a real voice. For details, see Review and approve the storyboard.
- Final approval. You see the finished videos with the real voice. For details, see Review and approve the final videos.
You can ask for changes at either point. Claude repeats the work until you approve.
Where your project's information is kept#
Claude keeps two notes files in the video project:
- brief.md records your answers: the goal, audience, cuts, voice, sources for each line, and a status checklist. Claude uses it to pick up where you left off.
- research.md records what Claude learned about your product.
You can open either file to check what Claude has recorded. For where the videos are saved, see Where are my videos saved?
What makes the video specific to your product#
Most of the video is made of scenes: short animated shots, each tied to one line of the voiceover. There are two kinds:
- Library scenes are ready-made shots, such as a headline, a list of features, or a logo. They're quick to fill in but look similar for every product.
- Custom scenes are built for your product. They show the world your customers work in and recreate your real product screens.
The main video always includes at least three custom scenes: one that sets the scene in your customers' world, and at least two of your product's screens. This rule keeps the video from looking generic.